Letter from the CEO

Yousef Albarqawi
November 23, 2022
Letter from the CEO
All things product
Core HR
Success stories
Hi there!

Among all the valuable lessons I’ve learned throughout my career, the one that stuck with me the most was this: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Whether you’re a business owner or an HR leader, I bet those famous words of Richard Branson resonate with you, too.

When you’re here to do big things and make a difference for your team, there’s nothing more frustrating than chasing time and feeling overwhelmed with repetitive administrative work. As a former Operator who’s hired hundreds of people, I’ve experienced the struggle first-hand. I get it. And I believe you deserve more.

A better HR support system is long overdue—and that’s exactly why I decided to create alfii. To bring you a powerful tool that not only gives you back time, but also helps you do what you set out to do in the first place: take care of your people.

We’re building this platform step by step, but not based on what we want it to be. We’ve clocked hours upon hours of talking to people just like you to ensure our product is what you want and need. I hope that when you give it a try, you’ll love using it as much as everyone else has, because there is so much more to come.

Thanks for being part of our journey!

Yousef Albarqawi

Co-founder & CEO

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