UAE-based HR tech startup alfii enables innovative, efficient payment of employee salaries

Alfii becomes the MENA region’s first mover on an end-to-end payroll solution within a single platform

Ghina Fahs
June 21, 2023
UAE-based HR tech startup alfii enables innovative, efficient payment of employee salaries

DUBAI, UAE – JUNE 21, 2023: UAE-based tech startup alfii announces a new product milestone on its journey to build the region’s most comprehensive, fintech-powered HR platform. The team has introduced an innovative new payroll payment feature that enables faster salary disbursements by integrating real-time payment processing into its cloud-based HR software.

This new feature, which was fully rolled out this week, utilizes market-leading payment processing capabilities to allow alfii customers to initiate the creation of a payment account directly from the platform. After the account setup, admin users can initiate salary transfers in just a few clicks, streamlining the entire salary payment process. Executed in partnership with a reputable and well-established UAE financial institution, this offering provides greater accuracy, security and peace of mind.

Beyond enabling users to process payroll and pay their employees directly from the platform, one of the key advantages of this new feature for UAE clients is the ability to serve both banked and unbanked employees—a step towards greater financial inclusion. 

“We’re bringing our customers a powerful HR solution that is unlike any other solution in the market. With this new payroll payment feature, we’re able to drastically simplify a process that is usually painfully  tedious and time-consuming for HR leaders,” said Yousef Albarqawi, CEO of alfii.

After hundreds of user interviews and in-depth research, the alfii team came to learn that many HR teams—even some with a workforce of several thousand people—are still relying on manual, outdated systems to manage their payroll processing. By building a comprehensive payroll offering packaged in a seamless, consumer-focused user experience, alfii is addressing one of the most critical pain points for HR teams of all industries and sizes. 

“Building the most comprehensive payroll solution became one of our top priorities as a company after we discovered extensive gaps and shortfalls in other payroll solutions,” said Dina Mohammad-Laity, CTO of alfii. “We’re proud to be paving the way for better solutions in our region.”

The alfii team is working diligently to expand their payment options. Soon, alfii clients will have access to direct deposits and other exchange houses to disburse salaries. This flexibility will enable employee users to choose the payment method that best suits their needs. While the platform is continuously evolving to include an array of new features—such as time tracking, paid time off management, performance reviews, and much more—the near-term focus is creating the most comprehensive and robust payroll solution available.


Alfii’s mission is to be the most comprehensive all-in-one people platform that helps companies thrive by taking care of their people. By automating and simplifying HR and people operations, alfii is giving startups, SMEs and fast-growing companies the tools and insights they need to create and deliver a better, people-first experience for their teams. The product focuses on core HR processes with a refreshingly easy way to onboard and pay employees, designed with a simple and highly intuitive interface to make it a great user experience for both employers and employees. A Dubai-based startup, alfii was founded in 2022 by Yousef Albarqawi, Becky Jefferies and Dina Mohammad-Laity.

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